Privacy Policy Market Research

1. What is the purpose of this document?

We are providing you with this Privacy Notice because you are participating in a market research study conducted by STUDIO LIFE HOME PC (“we”, “our” or “us”) which is a water filter distributor company. It has its Registered Office at 36 Elaion Str., 14564 Kifissia Attikis, Greece.
We collect information and data on a broad range of topics relative to water purification systems. The information and data that we gather are used to develop research findings and form our marketing policy. We respect your privacy and are committed to protecting your personal data.

This Privacy Notice gives you information on how we collect and use your personal data when you participate in a market research study, who we might share it with, and how long we usually keep it. It also explains your legal rights and how the law protects you.

By providing your personal data to us by any means, you are accepting the practices described in this Privacy Notice. If you do not understand or do not agree with any of the terms described in this Privacy Notice, please contact us before providing any personal data.

2. What personal data do we collect?

Personal data means any information about an individual from which that person can be identified, directly or indirectly. It does not include data where any identifying information has been removed (anonymous data).

We may collect, use, store and (where appropriate) transfer any personal data that you provide to us, as described in this Privacy Notice. The types of personal data that we collect during market research studies may vary according to the objective of the study, but may include:
• Name, work and/or home address, and contact details such as telephone number and email address, and contact preferences.
• Demographic data such as gender, sex, age (or age range), employment status, family status, country, and region/state.
• Your responses to our research questions, including your views and opinions

In order to invite potential participants to take part in research activities, we may also collect contact information that is freely available online. (For example, we may collect contact details of persons in particular job roles within certain types of organizations, so that we can invite them to take part in primary research activities.) When taking part in research, participants are made aware of the purpose of the research. Participants also have the right to refuse to answer any questions, or take part at all, at any time during the research and without needing to provide a reason. There are no statutory or contractual requirements to provide your personal data.

3. How do we collect your personal data?

We collect your personal information from you, the participant.

We will provide you with full information regarding the purpose of the research, what is required from you, and describe how the data will be used, before we ask for your consent to participate. In these cases, we will hold all personal data and responses related to the study.

Your personal data may be collected in various formats, including online surveys, apps or other digital tools, email surveys, paper-based surveys, recorded telephone interviews, or recorded (video or audio) face-to-face interviews which most frequently take place at your place of work or home, in our offices or in a market research facility.

Your participation in market research studies is voluntary and our lawful basis for processing your personal data is based upon your consent. You can withdraw your consent at any time by telling the

person who contacted you in relation to the study, or by contacting us at the address shown at the end of this document and referencing the study in which you are participating.

If our market research studies include children, we will ensure we have age-verification measures in place before obtaining consent (and parental consent measures for younger children).

4. How do we use your personal data?

We use the data that we collect for market research purposes only, and do not use it for any other purpose without your consent. More specifically, we use your personal data in the following ways.
• We use your demographic information to ensure you meet the market research enrolment criteria or to determine if there are differences in responses from different types of respondents.
• We analyze and evaluate your responses to our market research questions in order to fulfil our market research purposes, such as to understand needs, preferences, opinions or experience regarding a product, service, or to better understand future opportunities in a market, or to monitor market performance.
• Technical data may be used to help improve user experience.

No ‘special category’ data, such as ethnicity or sexual orientation, are collected.

5. How do we share your personal data?

Your data are not shared with third parties.
Personal data held by us is only accessible to members of our team who are involved in market research activities and, on an as-needs basis, to our IT and support services.

In any circumstance where we request your consent to share information from which you can or may be personally identifiable, we will inform you who the information will be shared with, the purposes for which they will use it, and how this may affect you (e.g. whether our client may want to contact you), so that you can make an informed choice of whether to consent.

We may also disclose your personal information in order to comply with any legal obligation; or in order to enforce any contracts between us and other parties; or to protect the rights, property, or safety of STUDIO LIFE HOME PC, our customers, or others.

6. What security measures do we have in place to protect your personal data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees or agents who have a business need-to-know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

7. For how long do we retain your personal data?

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements of our own or of the client who sponsored the market research. Your data will be anonymized, if needed, as early as possible in the market research study.

8. What are your legal rights in relation to your personal data?

Under certain circumstances, by law you have the right to:
• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data that we hold about you and to check that we are processing it lawfully.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your situation that makes you want to object to processing on this basis.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
• Request the transfer of your personal data to another party.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our Data Protection Officer in writing at the address given below.

9. Data Protection Officer and contact details

Our Data Protection Officer (DPO) is responsible for overseeing compliance with this Privacy Notice.
If you have any questions about this Privacy Notice or how we handle your personal data, including any requests to exercise your legal rights, please contact the DPO using the details set out below. You have the right to make a complaint at any time to the supervisory authority for data protection issues in the country in which you reside, but we would welcome the opportunity to resolve any complaint with you directly, so please contact us in the first instance.
Email address: dpo@studiolife.gr

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